ECONOMICS OF PROCESSED Parkia biglobosa SEEDS (DADDAWA) MARKETING IN IBADAN, NIGERIA

Abstract

The study examined the marketing of processed Daddawa in Ibadan metropolis, Nigeria. The sampling technique adopted in the study area was multistage sampling technique which involved first, the random selection of six local government areas within the City; three each from Ibadan Urban and Ibadan Semi-urban. Of the listed foodstuff markets in the selected LGAs, ten markets were randomly selected for the study as they are not well distributed within the LGAs, without replacement. Every Daddawa seller encountered was sampled due to their fewness in the selected markets with the use of pre-tested structured questionnaire. Data were analyzed using descriptive statistics and multivariate regression model. Findings indicated that all the marketers were females. Average revenue per kg was N472 ($2.9), average cost per kg was N211.3 ($1.32), while average gross margin per kg of
N257.4 ($1.6) was realised with an average marketing margin of N251.95 ($1.57). Total variable-cost accounted for 97 percent of the total cost while the return-on-investment was 1.14. This implies that Parkia seeds processing and Daddawa marketing in the study area as a business is very profitable. Estimates of the regression model indicated age, experience, amount of seeds and marketing costs as important variables influencing the monthly revenue accruable to the marketers. The study recommends
that there is the need for extensive awareness creation and motivation for farmers, gatherers, interested small-scale agro-processors and other individuals to adopt this enterprise.